Summary - The complete digital marketing course summary
Table of Content
Intruduction
Demistification
It is a process.
- define a target audience (what are the problems they have and what makes your solution unique)
- atract market audience with free content and ads
- how to's
- brand story telling (customer success stories)
- entretainment content
- Makes sales (drive customers to main sales site)
- Measure and optimize
Market research (Survey)
There is nothing more powerful than intimately understanding a customers pain points and desires
create a survey
3 simple questions
- What is your biggest problem with xxx? (pain points)
- Why would it make a difference in your life to get a good answer for this problem or find a solution to your need? (details, please)
- How difficult has it been for you to find a good answer for the above to date? (difficult, very difficult, ease)
- bonus: add an email below if you want to be contacted when we have a solution to this problem
Send survey
- export gmail contacts and send them to everyone
- exporting linkedin connections
- facebook groups
- find forums
- dont use questions on subject, use affirmations (I have xxx new for you)
How to analyze
- Filter by "very difficult"
- Problem resolution (problem and why resolve it)
How to get feedback without survey
- talk to people
- search potential problems by searching for keywords (complaint, hate, bottleneck, problem, stress...)
- check reviews for similar product/services (filter 3 stars balanced; 5 stars is too good and 1 star is too negative)